You could be the Last One Standing to Win a BMW M240i!
Goldrush and East Coast Radio are giving you the chance to win a brand-new BMW M240i this May!
10 finalists will be selected to live in a car at Hillcrest Corner Shopping Centre, Durban, from 1 to 10 May 2026.
If you can outlast the others, you’ll Feel the Rush of winning this amazing car!
Competition Format
1. Ten (10) selected participants will take part in a live activation over ten (10) consecutive days from 1 May 2026 to 10 May 2026 at Hillcrest Corner.
2. The ten (10) participants will reside within a designated vehicle for the duration, including eating, resting, and participating in daily challenges.
3. From Day 2, one (1) participant will be eliminated daily based on performance, if the participant loses the daily challenge based on the rules applicable to that challenge.
4. Two participants will remain after Day 9; the final elimination will occur on Day 10.
5. The Competition may finish earlier if there is only 1 (one) remaining participant before Day 10.
6. The final remaining participant will be declared the winner. The winner will be announced by 10 May 2026.
Remember! As a Goldrush member, you get DOUBLE ENTRIES! Sign up online or at a Goldrush near you.
Once the finalists have been announced, the live watch begins! Log onto www.LiveTheRide.co.za to keep track of all the hype that is taking KZN by storm!
BMW M240i — Specs
• 382 HP Twin-Power Turbo — A 3.0-liter inline-6 engine delivers exhilarating power that puts it firmly in sports car territory.
• 0–60 mph in 4.1 seconds — Launches with urgency, leaving doubt in the rearview mirror.
• xDrive All-Wheel Drive — Intelligent all-wheel traction ensures confident grip in every condition, rain or shine.
• 8-Speed Sport Automatic Transmission — Lightning-fast gear changes with paddle shifters keep the driver in full command.
• 369 lb-ft of Torque — Massive low-end pulling power means effortless acceleration at any speed.
• Sport-Tuned M Suspension — Adaptive dampers and M-calibrated chassis deliver a razor-sharp yet composed ride.
• Top Speed of 155 mph — Electronically limited, but the spirit of the machine goes further.
• M Sport Brakes — High-performance braking system built to match the car's serious pace.
Closing Date
Entries close 20 April 2026, 18:00. Goldrush Bingo and Online account holders automatically qualify for an additional entry!
How Does Live Inside Win the Ride Work?
Final contestants will have to live inside a car for 10 days
Those are the stakes in this competition!
Show Your Character
This competition will test your character every single day, as your patience, focus and determination are pushed to their limits. Should you lose a challenge, give up or break the rules, then you could be eliminated and must leave the car.
You could drive away a Winner
If you can stay the course, you could be drive away in a brand-new BMW M240i!
So…do you have what it takes to last all 10 days and be the Last One Standing?
Terms and Conditions:
Last updated 24 April 2026
General
1.1 These Additional Competition-Specific Rules (“Additional Rules”) apply to the “Live Inside. Win The Ride.” competition (“Competition”) conducted by East Coast Radio (a broadcasting station owned by Kagiso Tiso Holdings Proprietary Limited (registration number 2011/000848/07)) in collaboration with Goldrush (“the Organisers”).
1.2 By entering and/or participating, you agree to be bound by these Additional Rules, and the competition rules of the Organisers available at ecr.co.za (“Competition Rules”). Notwithstanding anything to the contrary in the Competition Rules, the prize for this Competition is distributed based on skill or ability, and not by lot or chance. The Organisers are collectively the “Company” for the purposes of the Competition Rules. For the avoidance of doubt Goldrush is not affiliated with East Coast Radio and is not a member of the Kagiso Media group.
1.4 The Competition Rules, including these Additional Rules, shall be binding on you when you enter the Competition. By entering the Competition you agree to be bound by the Competition Rules, including these Additional Rules, and acknowledge that you have read and understood the Competition Rules, including these Additional Rules. In the event of any conflict between the Competition Rules and these Additional Rules, these Additional Rules will prevail to the extent of the conflict.
1.5 Participation is open to natural persons aged 18 years or older with a valid South African identity document, subject to 5 below.
1.6 Each Organizer, its affiliates, distributors, retailers, advertising and promotional agencies, directors, partners, members, employees, agents, consultants, subcontractors, suppliers of goods or services in connection with the Competition, and each of their respective spouses, life partners, business partners, immediate family members and household members are not eligible to participate in the Competition.
1.7 The Organisers reserve the right to disqualify any participant who fails to comply with these Terms.
Competition Format
2.1 Ten (10) selected participants will take part in a live activation over ten (10) consecutive days from 1 May 2026 to 10 May 2026 at Hillcrest Corner.
2.2 The ten (10) participants will reside within a designated vehicle for the duration, including eating, resting, and participating in daily challenges.
2.3 From Day 2, one (1) participant will be eliminated daily based on performance, if the participant loses the daily challenge based on the rules applicable to that challenge.
2.4 Two participants will remain after Day 9; the final elimination will occur on Day 10.
2.5 The Competition may finish earlier if there is only 1 (one) remaining participant before Day 10.
2.6 The final remaining participant will be declared the winner. The winner will be announced by 10 May 2026.
2.7 To enter the Competition you must enter the Competition online on the website of ecr.co.za by completing and submitting the online entry form provided, which includes various questions that must be answered. If all questions are not completed, the entry will not be valid. Each participant may only enter the Competition once, but Goldrush account holders automatically qualify for one additional entry. Entries can be submitted from 8 April until 17 April 2026 at 18:00. All entrants living outside of KZN must ensure they get to the venue at their own cost, should they be selected.
Prize
3.1 The winner will receive a new BMW M235i motor vehicle valued at over R1,200,000. The prize will be delivered to OR will be collected by the winner as defined by Goldrush after the winner is announced by Goldrush.
3.2 The prize is non-transferable, non-exchangeable, and not redeemable for cash.
3.3 You acknowledge that the prize does not include, and the winner will be responsible for, its own additional costs relating to licensing, insurance, relating to the prize.
Participation Requirements and Conditions
4.1 Participants acknowledge the physically and mentally demanding nature of the Competition.
4.2 Participants will have controlled access to restroom facilities.
4.3 Food and beverages will be provided.
4.4 Participants must comply with all instructions and safety protocols.
4.5 The Organisers may disqualify any participant engaging in unsafe or inappropriate behaviour.
4.6 Mobile devices may only be used at designated times determined by the Organisers.
4.7 Alcohol consumption is prohibited unless expressly permitted.
4.8 The Organisers may modify rules or challenges as required.
Health, Safety and Welfare
5.1 Security and medical support will be available at all times.
5.2 Participants may be required to complete medical declarations.
5.3 Participants may be removed on medical or safety grounds.
5.4 Participation is at the participant’s own risk, to the greatest extent permitted by law.
5.5 No fixed rest periods are guaranteed.
Voluntary Withdrawal
6.1 Participants may withdraw at any time.
6.2 Withdrawal results in immediate elimination.
6.3 Withdrawn participants may not re-enter.
Media and Publicity
7.1 Participants consent to the use of their image, voice and likeness for promotional purposes.
7.2 Participants may be required to take part in media activities without compensation.
7.3. The provisions of this 7 are subject to clause 21.1 of the Competition Rules.
7.4. For more information, refer to the Competition Rules.
Personal Information (POPIA)
8.1 Participants consent to processing of personal information for Competition purposes.
8.2 Information may be shared with relevant parties involved in execution.
8.3. For more information, refer to the Competition Rules.
Indemnity and Liability
9.1 You hereby indemnify and hold harmless each Organiser against any and all claims liabilities, losses, damages, costs and expenses arising from or in connection with your participation in the Competition and/or (where applicable) your acceptance or use of the prize.
9.2 You are responsible for your own insurance cover in connection with your participation in the Competition and (if applicable) the prize.
9.3 You enter and participate in the Competition at your own risk, and acknowledge and accept all risks associated with the Competition and (if applicable) the prize, to the greatest extent permitted by law.
9.4 No Organiser is liable for injury, loss, death, liability or damage arising from or in connection with your participation in the Competition or (where applicable) your acceptance and/or use of the prize, except where required by law.
9.5. The prize is provided voetstoots “as is” and no Organiser provides any representation, warranty or guarantee in relation to the prize, to the greatest extent permitted by law.
9.6. Nothing in these Terms excludes or limits the liability of the Organisers to the extent that such exclusion or limitation is not permitted by law.
Code of Conduct
As a participant, You must behave respectfully, follow instructions, and uphold the reputation of the Organisers. Breaches may result in disqualification.
Acknowledgement
By participating, you confirm that you understand the nature of the Competition and accept all associated conditions and risks, the Competition Rules and these Terms.
12 Excluded Competition Rules
12.1 The following provisions in the Competition Rules do not apply to this Competition: 13.5; 15.2; 15.7; 15.8.
12.2 Notwithstanding anything to the contrary in the Competition Rules, the prize for this Competition is distributed based on skill or
Feel the Rush. Live Inside & Win the Ride