30 March 2022: Pragmatic Play, a leading content provider to the iGaming industry, has struck a deal with major South African operator Goldrush Gaming Group that enhances its market presence in the country.
The partnership gives Goldrush.co.za access to Pragmatic Play's varied portfolio that includes popular titles such as Mustang Gold, Master Joker, Aztec Treasure and a number of leading table games.
Brand exposure via the supplier’s extensive offering will also be boosted with titles such as leading Live Games hit Sweet Bonanza Candyland, perennial favourite Wolf Gold and the multi-award-winning Gates of Olympus, as Pragmatic Play continues to drive its commercial success across global regulated territories.
Goldrush Gaming Group is one of South Africa’s largest gaming and entertainment operators with over 20 years of experience servicing the sector. Goldrush is also one of several recent partnerships struck by Pragmatic Play in what is a key African market.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “I’m delighted to be providing one of Africa’s preeminent operators with our diverse range of content. The Goldrush brand represents a considerable shop window in the region, so it’s a fantastic deal to shake hands on and maintains our overall trajectory.”
Mergan Naidoo, Goldrush CEO said: “Pragmatic Play is a household name in the industry and our shared vision bodes well - so the agreement was an easy and natural decision for us to make. Our template for excellence will help ensure that our new offering makes a significant impact in our sector. It will also assist Pragmatic Play in its strategic imperative of expanding in the African market, and ultimately, we envision a successful ongoing relationship."
Goldrush Online Managing Director, Dwain Powell added: "Welcoming Pragmatic Play onboard is a proud moment for our company, as it allows us to offer our customers only the best in Live Games and Instant Games that are hugely popular globally. It ensures notably increased value for players who can now expect a modern, rewarding, entertaining and world-class product."
Pragmatic Play currently produces up to five new Instant Games titles a month, while also delivering Live Games as part of its multi-product portfolio - available through one single API. Visit Goldrush here.
18+ | BeGambleAware.org
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About Pragmatic Play
Pragmatic Play is a leading content provider in the iGaming industry. Pragmatic Play offers a multi-product portfolio of innovative, regulated and mobile-focused gaming products.
Our passion for premium entertainment is unrivalled. We strive to create the most engaging and evocative experience for all our customers across a range of products, including instant games, live games and bingo, all of which are available via a single API.
Pragmatic Play’s Games Library contains unique in-house content consisting of over 200 proven HTML5 games, available in multiple currencies, 31 languages and all major certified markets. We release up to five new video live games every month, with plans in place to further expand this.
For more information, please visit http://pragmaticplay.com/
ABOUT GOLDRUSH GAMING GROUP
The Goldrush Group is a diversified gaming group with interests in Live Online Casino Games, Sports Betting, Limited Pay-Out Machines (LPM) Route operations, Bingo and Casinos. The Group has almost 20 years of operating in the South African and African gambling market and these years of experience speaks volumes of its intention to be the best and stay the best.
The Group currently employs over 2000 people and is B-BBEE (Broad-Based Black Economic Empowerment) certified. Major shareholders include JSE-listed private equity RECM and Calibre Ltd and Zico Capital owned by Agile Capital.
The Group has several online and land-based divisions, including Goldrush.co.za, Goldrush Bingo, Goldrush Casino, Goldrush Live Games, and Gbets (Online and Retail).